UTM Builder: What is it and why you need it?Ī UTM builder is a tool that helps you create and manage UTM parameters for your marketing campaigns. The five main parameters of a code usually includes: Campaign (name or ID), Medium, Source, Term and Content. To customise the values within the parameters you simply add hyphens between them. It is an advanced feature that can be used for tracking a source, channel or campaign beyond what the normal parameters are able to do. What are Custom UTM Parameters?Ī custom UTM parameter is a subset of custom URL parameters that are outside the main five parameters. It is definitely an easier, more convenient and accurate way than using a UTM for Google Ads tracking. This allows you to make an internal link between the click and the session automatically and then import everything both ways without having any additional setup. You can simply link both accounts to send the data with a GCLID (Google Click ID) parameter of the ad. Yes you can track a Google Ads campaign however you do not have to use UTMs to see the Ads performance in your Google Analytics tracking property. Additionally, we have implemented a feature within the tool to remove spaces and replace them with a dash. Our UTM Builder tool can help you with switching between upper and lower case seamlessly. Yes, UTM codes are case sensitive so the best practice to do is use lower case and be very consistent with the naming scheme in your campaign. The utm_campaign=utm-builder-launch means that the campaign is called "utm-builder-launch". The utm_medium=social parameter indicates that the traffic to the website came from a social media channel. The utm_source=instagram tells you that the person came to your website from an Instagram link. “&”: This shows that another UTM parameter will follow. “?”: The question mark signals to your analytics software that there will be more UTM parameters to follow in the URL. Here is an example of how this current page would look like for Instagram: The second option is to create the URL manually, by adding each UTM parameter at the end of your link, attached with the “?” symbol after the main part of your URL and then followed by “&” symbol between all parameters. All you need to do is fill in the blanks in the generator, add some campaign details and then your URL is generated in seconds! The easiest way is to use our UTM builder which will instantly generate a ready-to-use URL based on your needs. There are two simple ways to create a UTM code. Of course this applies to all social media platforms!Īdditionally, with website banners, blogs, paid ads and social media being only a small part of a brand promotion campaign, using UTMs helps you pinpoint the key performers of your campaign and alternatively the aspects of your campaign that are underperforming. The data received, teaches you more about where your traffic comes from including specific platforms.įor example, if you are running a Facebook campaign and have included specific content for customers to click-through, you are able to track the traffic through that UTM link which allows you to know how well the campaign is performing. Using these parameters can be an essential tool for your digital marketing process. There are 5 UTM parameters, each one covering a different data segment. For example, if you're running a campaign for shoes, you could use this parameter to identify the specific keyword you're targeting, such as "running shoes" or "athletic shoes.A UTM (Urchin Tracking Module) are parameters that are attached to the end of a link, that directs to your website and allows you to easily track website traffic or performance of any ad or affiliate campaign. It's an optional parameter that's better left unused for other purposes. (Optional) This parameter is used to identify the keyword in paid search ads. It's an optional parameter that can be used to identify the specific piece of content that was clicked on, such as the name of your CTA (Call to Action) or the headline of an ad. (Optional) This parameter is used to identify the context in which the link was clicked. It's a way to identify the specific campaign you're running, such as a promotion, sale, or event. This is the name of your marketing effort or campaign. Examples include social media, cost-per-click (CPC) ads, email, and more. This specifies the name of the marketing medium or channel that you're using to promote your campaign. For example, you can use it to identify the source of your traffic as a newsletter, social media platform, or any other source that's relevant to your campaign. Use this to identify the website, app, or any other source that's driving traffic to your site.
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